Brand Design: Good.Clean.Fun.

Brand identity for a fictional brand of eco-conscious zero-waste cleaning products. What sets this brand apart from its competitors? It’s a fun solution to a SERIOUS problem. Feel good about helping the environment!

This was designed for the California College of the Arts extension program course “Building A Brand” taught by Darian Newman, Spring 2023.

Reverse logo on brand color palette

Packaging in brand colors

Campaign rendering

Campaign posters

Main brand logo

Abbreviated logo in primary brand colors

Extended brand color palette with secondary colors

Packaging designs for dishwasher and laundry tablets

Website landing page for Good Clean Fun brand identity with packaging, product and brand graphic design against a two tone background

Website landing page